September 18, 2013
What a difference a year makes! Facebook appears to have really turned around their advertising strategy and offering. A recent survey published in #AdAge Digital identifies some 74% of ad budgets including a line item for Facebook and most indicate that ROI has increased in the last 6 months.
The article brings an interesting thought to mind… why do we refer to ads placed in a site that is primarily social to be social media marketing? Do we indicate that ads placed on Yahoo! or through Google somewhat social media marketing? Of course note. I may be standalone here but that identification needs to change. Social media work done by brands and agencies on Facebook is distinctly different that their advertising work on the same property. The role of the efforts are different, don’t lump them together.
1 Comment | Marketing Data, Media, Online Display Ads, Social Media Marketing | Tagged: advertising, Advertising Age, Business, data driven marketing, digital advertising, facebook, Online Communities, social media, Social Networking, Twitter | Permalink
Posted by Mark Ogne
June 11, 2009
“My momma always said, ‘Life was like a box of chocolates. You never know what you’re gonnaget'”. Yeah, right… in a mass marketing spray and pray world, sure! But Lieutenant Dan…
It’s a marketers job to figure out which chocolates taste best and then figure out how to find more of just those. Most people would think this is a great place to stop. I think we should also go and figure out how to find bigger chocolates! Forget the box Forrest, pull up a truck!
Wouldn’t be a great world if we could each go to a Godiva store and order a box with your name on it, with just your selection of chocolates… “I’d like a box of Mark Ogne, please”. You may not know this, but did you know you can order personalized M &M’s? What a cool idea… check it out!
Leave a Comment » | Differentiated Value of a Customer, Thoughts, Website personalization / targeting | Tagged: advertising, advertising effectiveness, differentiated value of a customer | Permalink
Posted by Mark Ogne