What a difference a year makes! Facebook appears to have really turned around their advertising strategy and offering. A recent survey published in #AdAge Digital identifies some 74% of ad budgets including a line item for Facebook and most indicate that ROI has increased in the last 6 months.
The article brings an interesting thought to mind… why do we refer to ads placed in a site that is primarily social to be social media marketing? Do we indicate that ads placed on Yahoo! or through Google somewhat social media marketing? Of course note. I may be standalone here but that identification needs to change. Social media work done by brands and agencies on Facebook is distinctly different that their advertising work on the same property. The role of the efforts are different, don’t lump them together.