If you’ve ever wondered why people say that consumers, not marketers, have control of todays brands… here you go. Compound this with a stat from Forrester Research from 2009 (larger today)… consumers generate more than 500B social messages each year regarding products and services… and you see a pretty good picture as to the scale of the impact of the empowered consumer.
Posted by Mark Ogne 
Visitor Centric Marketing 