Link to my New Years resolution byline on the Demand Metric Blog…

http://blog.demandmetric.com/2012/01/17/new-years-resolutions-for-marketers-part-iii/

Here are the highlights… in three points…

1) Learn to identify and digest anonymous, semi-identifiable and identifiable data

2) Learn how to leverage customer lifetime value, or a strong proxy for customer value, in your media investment decisions

3) Learn how to better market at the customer level, this will be the trend to discuss next year!

 

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This entry was posted on Thursday, January 19th, 2012 at 11:28 pm and is filed under Differentiated Value of a Customer, Links & Stuff, Multi-channel marketing, Strategy, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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