OK, call me slow. Everyone else has probably taken note of this quote before. Today, it hit me while I was pondering the gravity of change in and to the marketing and advertising community.
Are we solving the right problems? I question whether we are. In the advertising community I hear a lot about innovation around the dis-intermediation of the big players, like DSP capabilities. Why don’t we hear more about the efficacy and efficiency / relevance of advertising?
When you put the objective in the center of your strategy you begin to ask the right questions. Is your target customer in the center of your strategy?
Look forward to hearing your thoughts!