Headline – advertisements regarding restaurants, soft drinks, apparel or electronics are about 5 times more believable to consumers than political advertisements. Hmmm, watch out for the November mid-term elections!
There certainly appears to be a breach in consumer trust. Honestly, shouldn’t our political leaders be held to a higher standard than a can of soda? Really. Not that the can of soda is reputable, but we deserve the right to believe in our government. While shelf space is important to Coca Cola and Pepsi, life, liberty and the pursuit of happiness “should” rank higher on the scale of believability in the minds of US consumers.
Love to hear your thoughts!