Visitor Centric Marketing

Regression analysis can determine the “fit” of independent variables to a dependent variable.

Not all independent variables are a good fit.

Relying upon a small set of independent variables may produce an incorrect fit -> destroy your chances of doing anything that’s successful in your personalization program.

Thought for the day:-)

Mark

This entry was posted on Thursday, October 1st, 2009 at 12:48 am and is filed under Customer Experience, Strategy, Website personalization / targeting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.