The fit of independent variables to the personalization scenario
Regression analysis can determine the “fit” of independent variables to a dependent variable.
Not all independent variables are a good fit.
Relying upon a small set of independent variables may produce an incorrect fit -> destroy your chances of doing anything that’s successful in your personalization program.
Thought for the day:-)
This entry was posted on Thursday, October 1st, 2009 at 12:48 am and is filed under Customer Experience, Strategy, Website personalization / targeting. You can follow any responses to this entry through the RSS 2.0 feed.
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