Visitor Centric Marketing

Engagement. Not only is it the theme of the forum, it’s a solid description of the participants and our hosts… Engaged.

Recap of the keynote presentations…
Brian Haven kicked things off with a great presentation…

Engagement = fundamentally a different view of customers. Engagement is about relevance. It’s about developing strategies to find, monitor, measure and leverage the opinions and behaviors of a brands’ interaction with their market influencers.

Engagement model:

The emphasis of this model is to change the marketers view of the customer and the company’s relationship with them. The new view is a dialog. A dialog that involve motivated customers and gain their interaction with an organizations brand. The inner circle describes the process from the consumers perspective.

Mark

This entry was posted on Tuesday, April 8th, 2008 at 6:33 pm and is filed under Events, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.