Mark has more than 20 years experience as a marketing leader for publicly traded companies as well as startups where he directed marketing functions from corporate strategy through demand generation, site usability, and commerce integration. As an early adopter of consumer-centric strategies, he’s recognized as being among the first to innovate market-focused commerce strategies and operations. More recently, he developed positioning and personalization strategy for the pioneer of onsite targeting, Kefta. Today, he leads marketing efforts for Acxiom Digital, the leading integrated digital marketing services organization and the founding father of email marketing.
Visitor Centric Marketing
Marketing in a world of consumer empowerment
