Comments for Visitor Centric Marketing

Comment on Practice what you preach in your #advertising? Google puts money on offline ad investments:-) by how to get more followers

how to get more followers — Tue, 08 May 2012 17:42:46 +0000

how to get more followers…

[...]Practice what you preach in your #advertising? Google puts money on offline ad investments:-) « Visitor Centric Marketing[...]…

Comment on A scary, privacy embattled ad solution by any other name is still a scary, privacy embattled ad solution by Amatorska Drużyna

Amatorska Drużyna — Sun, 29 Apr 2012 12:19:27 +0000

Amatorska Drużyna…

[...]A scary, privacy embattled ad solution by any other name is still a scary, privacy embattled ad solution « Visitor Centric Marketing[...]…

Comment on #Digital #Attribution is a misnomer by Enterprise – has the word lost its’ meaning? « Visitor Centric Marketing

Mon, 12 Mar 2012 23:08:32 +0000

[...] exhibit multichannel behavior, 70% research and purchase in different channels, online versus offline. Being better at [...]

Comment on Adjacent silos, or 360 degree view of a customer? by Enterprise – has the word lost its’ meaning? « Visitor Centric Marketing

Mon, 12 Mar 2012 23:08:29 +0000

[...] I thoroughly agree with the authors premise that data silos are on their way out, I disagree that having a larger silo is substantively better. Or, that it [...]

Comment on Is #SocialMedia a consumer haven or a #marketing channel? by Mark Ogne

Mark Ogne — Mon, 12 Mar 2012 17:07:03 +0000

A great quote from a Forbes article this weekend… “if you’re not paying for the service, you’re the product.”

The article should have been broken into several pieces, there were a lot of nuggets to chew on. However, the point above is directly tied to this blog post… it goes to the value exchange and consumers ability to understand it. I believe FB has done great things, but I also believe that the scrutiny of being public will cause them to continue moving the privacy bar away from consumers and towards advertisers as they attempt to increasing monetization of a network that will not grow as fast.

Consumers ARE the product for social media networks… they just don’t realize it yet.

Comment on Website personalization vs customization by Anna Crowe

Anna Crowe — Sun, 11 Mar 2012 19:48:36 +0000

Love the short, understandable explanations and your writing style.I was using the two terms, “customization” and “personalization” interchangeably, but now I see the obvious distinction. I’m a new Twitter follower too; I like what I see. Thanks.

Comment on Is #SocialMedia a consumer haven or a #marketing channel? by Mark Ogne

Mark Ogne — Wed, 07 Mar 2012 21:07:16 +0000

I just read another AdAge article that appears to emphasize my point above… social media is a personal relationship between individuals and their close friends and family.

How Content Is Really Shared: Close Friends, Not ‘Influencers’
http://bit.ly/xwlAnQ

“There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread through large numbers of people sharing with small groups.”

Comment on A scary, privacy embattled ad solution by any other name is still a scary, privacy embattled ad solution by Paul A. McDonnough

Paul A. McDonnough — Mon, 06 Feb 2012 19:21:31 +0000

Love the thoughts you put forth Mark………amazing insight that should lead to meaningful conversation and debate within this community. You’ve hit some “hot buttons” by calling out the ad tech crowd, lets see if there’s any commentary in the defense that comes from this

Comment on Mark Ogne Bio by Aligning consumer expectations with media options | Premium Microsoft Templates and Tools - Demand Metric Blog

Tue, 17 Jan 2012 20:28:38 +0000

[...] Mark Ogne is Marketing Leader – Transformative Content at Acxiom. Read more of Mark’s insights on his blog. He shares these exhortations for marketers for this new year: [...]

Comment on Digital Promiscuity by AstroGremlin

AstroGremlin — Sat, 15 Oct 2011 07:43:41 +0000

Have to admit I’ve gotten way more “promiscuous” with social media. Well, if you don’t just connect with somebody at the dance, you end up looking at your shoes. I was shy when I began. Now I friend and follow as matter of course. I do look for content that fits my interests but have been surprised. I have 95 followers! Oh, that’s not promiscuous enough, is it?