The article should have been broken into several pieces, there were a lot of nuggets to chew on. However, the point above is directly tied to this blog post… it goes to the value exchange and consumers ability to understand it. I believe FB has done great things, but I also believe that the scrutiny of being public will cause them to continue moving the privacy bar away from consumers and towards advertisers as they attempt to increasing monetization of a network that will not grow as fast.

Consumers ARE the product for social media networks… they just don’t realize it yet.

How Content Is Really Shared: Close Friends, Not ‘Influencers’
http://bit.ly/xwlAnQ

“There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread through large numbers of people sharing with small groups.”