http://blog.demandmetric.com/2012/01/17/new-years-resolutions-for-marketers-part-iii/
Here are the highlights… in three points…
1) Learn to identify and digest anonymous, semi-identifiable and identifiable data
2) Learn how to leverage customer lifetime value, or a strong proxy for customer value, in your media investment decisions
3) Learn how to better market at the customer level, this will be the trend to discuss next year!
