By: Relevance, like beauty, is in the eye of the beholder « Visitor Centric Marketing

Sat, 22 Mar 2008 00:00:32 +0000

[...] “Behavioral decay” is a term I’ve coined to describe the lifespan that behavioral data maintains from the perspective of the recipient, the end user. That is, consumer actions that are made today will likely be relevant tomorrow but less relevant over time, and at some point will become irrelevant. This is a concept similar to diminishing returns, in that the use of a lever becomes less valuable, in this case, over time. [...]

Comments on: Behavioral decay

By: Relevance, like beauty, is in the eye of the beholder « Visitor Centric Marketing