I checked out your website. Love the look and feel. Consider some types of implied personalization to get people started, before they feel engaged enough to invest time to fill out your existing personalization backgrounder. I feel you may be placing an undue hurdle for many shoppers who want to remain anonymous until they “pull the trigger” and make a purchase.

Thanks!

Mark

Great questions you are raising and as you know very relevant today. We aim to provide some solutions to several of these issues in our offering to the market with great positive feedback and slow adoption…
Our strategy focuses on the shopper and providing the shopper with guided buying services; giving her/him a product recommendation/selection based on her/his profile gathered through some very specific and targeted profile/needs questions. Consumer is happy with the service and recommendation, but the 2 additional major benefits are that 1. the sales associates have access to the knowledge base and even the weakest link can be an expert (engagement stations don’t need to be self service at all!). And 2. every interaction is captured and provides both brands and retailers with great insight into the consumer’s decision making process and preferences/profiles. You can imagine what this could mean for the total merchandising and marketing strategy. This is info that is relevant before the purchase is made, not after the purchase has been made as is captured through POS data.
Of course….this type of solution is best applied where there is a level of complexity or choice to the product range and it certain price level.

Thanks!