I just returned from San Diego and the EEC conference. The show was great… there were so many talented marketers at hand, many insightful speakers, and of course, great weather. Gotta love San Diego!
When I look back at trips and events in particular, I always ask my self what I think the big take away was. For this show, it had to be the keynote presentation by David Daniels from Jupiter, and Jeanniey Mullen from OlgilvyOne. Their presentations were very good, extremely insightful. However, the one thing that really bowled me over was a survey they conducted with the audience, in real-time using wireless gadgets. 47% of the audience identified “behavioral drive marketing” as being the top item to focus on in 2008. This, coming from a room of email marketers!
The world is evolving and marketers across many disciplines are now shifting their focus to their target audience. This is really great news for our industry.
Let me know your thoughts -
Mark
March 16, 2009 at 12:39 pm |
Really usefull article, keep up the good work.
May 4, 2009 at 9:34 pm |
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
May 19, 2009 at 5:42 pm |
A friend and myself have been arguing about an issue similar to this one! Now I know that I was right. lol! marked you as a fave so i’l; be back